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Wabash Names Burke Associate Director of Athletics

Wabash Names Burke Associate Director of Athletics

Courtesy of Wabash Athletics

CRAWFORDSVILLE, Ind. -- Wabash College named Kate Burke Associate Director of Athletics and Campus Wellness, announced Thursday by Director of Athletics Matt Tanney.
 
Burke comes to Wabash from Colorado School of Mines where she served for 2-1/2 years as Associate Athletics Director for External Relations and Director of the Oredigger Booster Club. During her time at the School of Mines Burke created the Mines Matters Wellness Program, the Mines Athletics Volunteer and Outreach Program, and developed marketing strategies for the school's 18 sports.
 
"Kate is a welcome addition to our athletics and campus wellness team, and her diverse, professional experiences on campuses at every level in the NCAA well position her to serve our student-athletes, coaches, and staff in multiple operational areas," Tanney said. "Her familiarity in working at an institution with high academic and athletic expectations will help strengthen our efforts to provide exceptional athletics and wellness experiences for Wabash students and the entire campus community."
 
"I feel privileged to have the opportunity to become a member of Wabash College athletics and to work for a school so academically and athletically storied in tradition, achievement, and success," Burke said. "I look forward to learning more about the department, the teams, and the College overall as well as the alumni, donors, sponsors, fans, and the Crawfordsville community."
 
Burke, a journalism major, graduated with a BA from Eastern Illinois University in 2003. She was a member of the Panthers' swim team, serving as co-captain and member of the Student-Athletic Advisory Committee. Burke earned a master of arts degree in recreation and sport management in 2005 from Indiana State University.
 
Burke served as associate director for marketing and membership at Northwestern University, working as the athletics external relations recreation liaison and part of the athletics game day operations team in football marketing and promotions. She spent three years as the assistant athletic director for external relations at the University of Wisconsin-La Crosse. There she created the UW-L Athletics Marketing Student Intern Program and Senior Intern Program and coordinated fundraising events and developed marketing strategies for 19 sports.
 
Burke spent four years at Oakland University as coordinator of athletics marketing, promotions, and ticketing. She helped with the development of donor relations and alumni outreach events and implemented the athletics student intern marketing program. She also created marketing plans for 18 sports and assisted with the creation of the branding program.
 
Burke started her duties at Wabash on January 2.